Launched in 1908 by Marquis Mills as ‘Converse Rubber Shoe Company’, the company specialised in rubber-soled footwear (galoshes) for men, women and children. By 1910, Converse had begun manufacturing shoes daily, while in 1915, the company switched focus to creating athletic shoes.it wasn’t until 1921 when Charles H. “Chuck” Taylor joined Converse after complaining to the sales office in Chicago about having sore feet. He persuaded the company to create a line of shoes designed purely for basketball, on the condition that he would also work as a salesman and promoter of the new All Star sneaker which didn’t initially bear his name.

Chuck Taylor travelled across the country promoting the All Stars, creating such an impact that the sneaker was later renamed after him and his signature added on either side of the logo. By the 1930s, the All Star was being worn by basketball players throughout America thanks to the influence of Chuck Taylor. 

In 2019, after being away from the game for over a decade, Converse reintroduced themselves into the basketball landscape releasing their latest performance basketball shoe – the All Star Pro BB. Combining decades worth of experience on the court with current basketball footwear technological advancements, this latest development promises peak performance and brand-new design style.